Tuesday, March 18, 2008

The leader of the 2008 Tour de Taiwan gets a yellow jersey. But every tour winner gets assistance from a “Miss Etiquette,” a tour assistant and a brand new part of the Tour de Taiwan. Miss Ettiquette has become a key feature at the awards ceremonies for every stage. Fma International Co., Ltd., the jersey sponsor of 2008 Tour de Taiwan, and a participant of the 2008 Taipei Cycle, has designed 4 different cheongsams (dresses) for “Miss Etiquette,” each matching the colors of the four leader jerseys. These cheongsam made a big hit with the Taiwanese and international media in Taiwan.

But what led to these champion jerseys and cheongsams? Wikinews Journalist Rico Shen visited the booth of Fma International and interviewed Martin Hsueh-po Cheng, General Manager of Fma International, to uncover the background of their design at the 3rd Day of Taipei Cycle, just after the finish of the 7th Stage of the Tour de Taiwan (March 15).